Black Friday is the far and away the biggest (as well as the baddest) shopping day of the year, with sales from brick and mortar establishments totaling well over $15 billion on Black Friday alone in 2017. For retailers in St. Petersburg Clearwater area , you have a long list of potential problems including; earlier opening times, crowd control, frustrated shoppers, shoplifting, employee theft, trampling, brawls, customer confrontations and more. These issues are a headache that will eat away at your profit margins. Even worse, a major incident on your premises can lead to a lengthy legal battle and financial trouble long after the holidays are over.
Black Friday Store Security in St. Petersburg Clearwater
Black Friday is the day in which your store is the busiest, the day your store associates are the most distracted, the day your fitting rooms are the most unorganized, the day the crowd is the most agitated and the day the police are the busiest. All of this amounts to one of the most hectic and dangerous environments a store owner will ever see (until next year).
ESS Global Corp has been providing Black Friday store security in St. Petersburg Clearwater for all types of merchants, both small businesses and the national chains. Here are some of the major challenges we help you overcome.
Customer Shoplifting and Employee Shrinkage – With these increased massive crowds, stores of every kind and size are much more vulnerable to theft, especially in light of your staff being overwhelmed attempting to provide service to so many people. Sadly, statistics show that employee theft is more active during the holidays as well. While regular employees may be loyal, you have seasonal help that also knows that come January, they won’t be collecting a paycheck anyways. Employee theft skyrockets because there is so much activity for store owners, managers and supervisors to keep tabs on. While a security presence doesn’t guarantee that your Black Friday sales will be completely free of all shoplifting and shrinkage, a visible security force certainly helps deter unwanted activity.
Customer Safety and Crowd Control – Fact: the majority of deaths and injuries incurred on Black Friday is either due to folks trampled in stampedes or affected by pepper spray. Simply dealing with the massive crowds on Black Friday is challenging. In addition, controlling the biggest crowd of shoppers all year, an increased Black Friday security presence can help to ensure the safety and security of your customers.
Discourage Organized Retail Crime – Organized Retail Criminals go into high gear during the holidays. These people will take hundreds or thousands of dollars worth of your merchandise, without a doubt be a hard set to catch, require hours of your time, and sometimes be dangerous to for a store owner to detain. Everyone wants to catch these people. They are the biggest animal on the shoplifting food chain.
Hire security for Black Friday
“The holidays are an attractive time for criminal activities,” according to Theo Billiris at ESS Global. “Thieves take full advantage of busy stores and distracted employees to steal.
Hiring an ESS store security guard for Black Friday store security in St. Petersburg Clearwater is a great way to help ensure the day goes smoothly, and vastly reduces shoplifting and shrinkage. Just the act of having a visible security presence is enough to prevent many would-be shoplifters. ESS Security also helps protect the safety and security of both your customers and your employees. Depending on the size of your business, it may be necessary to take on more than one security guard in order to ensure that the majority of your store is under observation and surveillance.
ESS Global Corp has been providing Black Friday store security in St. Petersburg Clearwater for years.
Give us a call for a free consultation.